MIO is a woman-led initiative founded by Ruchi Agrawal, a visionary from a Marwari business family in South Delhi. With a passion for tailor-made clothes and designer wear for special occasions, Ruchi often relied on a designer friend to customize outfits that perfectly matched her taste.

Inspired by the variety of designs she encountered at various boutiques, Ruchi had a groundbreaking idea: what if these boutiques could collaborate and share their unique creations? This sparked the inception of MIO - Market Incredible Outfits.

What is MIO?

Miowings.com is a B2B digital marketplace designed to empower fashionpreneurs. It connects boutiques across geographies, enabling them to buy and sell unique outfits from each other.

This platform expands product ranges, enhances market access, and increases revenues for boutiques, creating a vibrant ecosystem of shared growth.

The Boutique Exchange

Operating as The Boutique Exchange, MIO provides a win-win situation for fashion entrepreneurs. By joining MIO, boutiques can access a diverse array of designs, offering their clients an expanded selection. This collaborative approach fosters creativity, innovation, and mutual success.

Our Vision

MIO aims to create a nationwide network of boutiques and designers in its first phase, ultimately envisioning a platform where the fashion industry thrives on collective growth and creativity.

Join the MIO Growth Story

Be part of MIO’s journey. Together, we can redefine the fashion landscape and create an ecosystem of shared success.

Explore more at Miowings.com and join us in revolutionizing the fashion industry.